AMPLUS SOLAR – Aagneya Advertising

Industry
SOLAR

Client
AMPLUS
SOLAR

Project
BRAND
COMMUNICATION

Aagneya Advertising collaborated with Amplus Solar as their creative partners, to build their brand communication strategy, and help their brand communicate with the target audience though offline and online channels. After successfully redefining the Brand’s value proposition/brand promise, and successfully giving the brand a tonality that resonated with the target audience, Aagneya Advertising was successfully able to create a brand persona. Aagneya Advertising also helped the brand to successfully transition into the Petronas collaboration.

BRAND STRATEGY

IN-DEPTH MARKET RESEARCH • REDEFINING VALUE PROPOSITION • CRAFTING THE BRAND TAGLINE • BUILDING THE COMMUNICATION STRATEGY

Aagneya Advertising team worked closely with the client’s team to gain in-depth understanding of the business, target audience, and market position. We also took in consideration the competition, Company’s vision & mission, as well considered any challenges that were currently being faced by the brand. We redefined Amplus’s value proposition without multi-faceted approach, to resonate with the target audiences, setting the brand apart from the competition, while reflecting the brand’s unique values. With the help of proven strategy frameworks, we created a compelling and targeted communication strategy for the brand to operate with a focused approach.

BRAND IDENTITY

BRAND MANUAL & LOGO GUIDELINES: BRAND TONE, COLOUR GUIDELINES, TYPOGRAPHY, & IMAGERY

Brand Manual/Guideline

Product Logo Design

It is very important to give your brand a distinctive personality and voice, so that it stands out in the cluttered market of today. To maintain that across markets and channels, where multiple stakeholders are involved, it is important to have a stringent guideline in place for how should the different facets of the brand be used/showcased. And this is where Aagneya Advertising is an expert, when it comes to giving an authentic voice to the brand, unique to the business. With our vast experience, creative expertise we created an extensive brand identity manual for Amplus Solar. And this also helped the stakeholders immensely during their merger with the global company Petronas. Even the product logos should sync with the overall brand thought and personality, and seem like part of the family, yet having its own independent identity.

BRAND COMMUNICATION

ADVERTISING-PRINT, MARKETING COLLATERALS AND AUDIO-VISUALS

Recognised by Economic Times to be the best creatives in a long time.

Jacket Ad-Back & Front Half Cover

Jacket Ad-Back of Half Cover & Last Page

Cover Ad

Print Ad- Cover Ad

Back of Cover Ad

Advertorial

Print Ad- Cover Ad

Advertorials

Outdoor

Green Footprint Certificate

International Brochure

Calendar Design

Amplus Solar’s communication strategy was tailored to the brands vision, mission and core values. Targeting the goals set by the brand. Making sure it was crafted in a way to help achieve results.
The creative strategy implemented an effective and impactful communication based on a clear understanding of the target audiences’ preferences. And reaching out to them through various effective touchpoints, building a strong brand presence. Utilising engaging visuals and persuasive copy across an eclectic array of online and offline media vehicles, we were able to achieve results, enhance market presence and build brand’s TOMA.

DIGITAL ASSETS

WHITE PAPER, CASE STUDIES, SOCIAL MEDIA, EDMS

White Paper

Case Study

Seris Report

EDMs & SM Posts

VALIDATION

CLIENT TESTIMONIAL

“Their strategic thinking, customer understanding, and flexible nature is the best thing about having them as our creative partners. This becomes especially important for growing brands like Amplus and HomeScape.”

-Sr. Manager Marketing, Amplus Solar