Industry
SOLAR
Client
AMPLUS
SOLAR
Project
BRAND
COMMUNICATION
Aagneya Advertising collaborated with Amplus Solar as their creative partners, to build their brand communication strategy, and help their brand communicate with the target audience though offline and online channels. After successfully redefining the Brand’s value proposition/brand promise, and successfully giving the brand a tonality that resonated with the target audience, Aagneya Advertising was successfully able to create a brand persona. Aagneya Advertising also helped the brand to successfully transition into the Petronas collaboration.
BRAND STRATEGY
IN-DEPTH MARKET RESEARCH • REDEFINING VALUE PROPOSITION • CRAFTING THE BRAND TAGLINE • BUILDING THE COMMUNICATION STRATEGY
Aagneya Advertising team worked closely with the client’s team to gain in-depth understanding of the business, target audience, and market position. We also took in consideration the competition, Company’s vision & mission, as well considered any challenges that were currently being faced by the brand. We redefined Amplus’s value proposition without multi-faceted approach, to resonate with the target audiences, setting the brand apart from the competition, while reflecting the brand’s unique values. With the help of proven strategy frameworks, we created a compelling and targeted communication strategy for the brand to operate with a focused approach.
BRAND IDENTITY
BRAND MANUAL & LOGO GUIDELINES: BRAND TONE, COLOUR GUIDELINES, TYPOGRAPHY, & IMAGERY
Brand Manual/Guideline
Product Logo Design
It is very important to give your brand a distinctive personality and voice, so that it stands out in the cluttered market of today. To maintain that across markets and channels, where multiple stakeholders are involved, it is important to have a stringent guideline in place for how should the different facets of the brand be used/showcased. And this is where Aagneya Advertising is an expert, when it comes to giving an authentic voice to the brand, unique to the business. With our vast experience, creative expertise we created an extensive brand identity manual for Amplus Solar. And this also helped the stakeholders immensely during their merger with the global company Petronas.
Even the product logos should sync with the overall brand thought and personality, and seem like part of the family, yet having its own independent identity.
BRAND COMMUNICATION
ADVERTISING-PRINT, MARKETING COLLATERALS AND AUDIO-VISUALS
Recognised by Economic Times to be the best creatives in a long time.
Jacket Ad-Back & Front Half Cover
Jacket Ad-Back of Half Cover & Last Page
Cover Ad
Print Ad- Cover Ad
Back of Cover Ad
Advertorial
Print Ad- Cover Ad
Advertorials
Outdoor
Green Footprint Certificate
International Brochure
Calendar Design
Amplus Solar’s communication strategy was tailored to the brands vision, mission and core values. Targeting the goals set by the brand. Making sure it was crafted in a way to help achieve results.
The creative strategy implemented an effective and impactful communication based on a clear understanding of the target audiences’ preferences. And reaching out to them through various effective touchpoints, building a strong brand presence. Utilising engaging visuals and persuasive copy across an eclectic array of online and offline media vehicles, we were able to achieve results, enhance market presence and build brand’s TOMA.
DIGITAL ASSETS
WHITE PAPER, CASE STUDIES, SOCIAL MEDIA, EDMS
White Paper
Case Study
Seris Report
EDMs & SM Posts
VALIDATION
CLIENT TESTIMONIAL
“Their strategic thinking, customer understanding, and flexible nature is the best thing about having them as our creative partners. This becomes especially important for growing brands like Amplus and HomeScape.”
-Sr. Manager Marketing, Amplus Solar
